Introducing the new Ever Ground coffee lattes

Introducing the new Ever Ground coffee lattes

Co-op product developer Jonathan Howard introduces the new Ever Ground coffee lattes and explains the benefits of choosing Fairtrade coffee

We all like a morning coffee fix, and I’m no exception. But I like to know that my choice of coffee is doing more than fuelling my caffeine needs. Ever Ground not only tastes great, but also supports Fairtrade farmers and their communities in Ethiopia, Colombia and Brazil, which is why I’m so excited that the Ever Ground range is expanding.

The perfect cup

You can already pick up an Ever Ground Fairtrade coffee at self-service points in selected Co-op stores. In every cup, we use our delicious Ever Ground blend of 100% medium-roast Arabica beans. Try it black to enjoy notes of dark chocolate, sweet syrup and hints of gingerbread. Add a splash of Co-op British Red Tractor certified milk and it comes closer to a milk chocolate taste, which comes from the lighter roast that we use. All in all, it adds up to a perfect cup of coffee.

Supporting Fairtrade coffee farmers

By using only Fairtrade coffee in our range, every purchase means that farmers can build a better quality of life for their families and communities and invest in more sustainable farming. Choosing Fairtrade means standing with farmers for fairness and equality, against some of the biggest challenges the world faces. It means farmers creating change, from investing in climate friendly farming techniques to developing women in leadership.

Fairtrade means that farmers get better terms of trade and fairer prices for their crop through the Fairtrade Minimum Price and Fairtrade Premium. The Premium is an extra sum of money that gets put into a communal fund for farmers to choose themselves how best to spend it, whether it’s funding community initiatives such as a health centre or investing in their business and local environment. . All of that from a cup of coffee. It’s a pretty sweet deal.

Iced coffee with a difference

Our new canned iced coffees are another way to enjoy an Ever Ground coffee on the go, and you’ll find them in your local store now. There’s a latte, which is a double espresso with milk, as well as a vegan, oat-drink version. When developing this range, we made the decision not to compromise on quality or taste, so we didn’t add extra sugar as a way to counteract the harshness you sometimes find in chilled drinks. Instead, we used a more modern technique from the USA and Japan, whereby the coffee effectively steeps in filtered cold water. This means you end up with the essential oils of the coffee, which is the base we use in our lattes. In my opinion, the essential oils taste exceptional. Part of me wishes our customers could experience the taste without the milk or oat drink added… which I guess is one of the perks of being in the development team!

Home and away

Soon you’ll be able to brew your own Ever Ground coffee at home, as well as picking it up to go, from your local store. In November, we’re launching our 100% Fairtrade Arabica beans as both ground coffee and a whole bean option for those of you who prefer to grind your own at home. So keep an eye out instore…

Read more about Co-op’s commitment to Fairtrade here – Fairtrade | Co-op – Co-op (coop.co.uk)