Members share their thoughts on their Personalised Offers

Thousands of Co-op Members joined in to share their experiences of using their Personalised Offers and to explore ways to make them even better. 

Almost 31,000 members got involved via email and the Co-op App to answer our quick question and to share their thoughts. Unsurprisingly 99% of you told us that you are indeed tempted by a good offer! 

MEMBERS SHARE THEIR FAVOURITE OFFERS

Almost 80% of members who joined in told us they regularly select their Personalised Offers with the majority using them either every week or most weeks.

Members told us they are most likely to choose the same offers each time on things they regularly purchase or different products that they usually buy. They are less likely to choose offers for products they wouldn’t normally choose and are not particularly driven by the highest value offer. 

‘I use my offers every week. They are always a welcome help to keep costs down a little’ – S Napier, Irvine 

REMEMBERING TO USE YOUR OFFERS

For the 20% of members who told us they don’t select their Personalised Offers, they put this down to being a new member and not having chance to use them yet, or that they don’t shop at Co-op enough to always remember to use them. 

60% of the members who hadn’t ever chosen their Personalised Offers before said they would use them in the future.  

As a new member, I’ll be looking into Personalised Offers right after I’ve finished this survey! – G Bonser, Wellingborough 

THERE’S VALUE IN BEING A MEMBER 

Members really value their Personalised Offers. The majority are happy with the offers they receive with around 80% rating them as 4 or 5 stars. Members agreed their offers were personalised to them, were for products they wanted or needed. 

The things that members like most about their Personalised Offers included being able to save money every week on the things they buy most and being able to choose from 8 different weekly offers. They also liked being rewarded in this way for being a Co-op Member. 

‘Being on a low budget these offers on products I use are a great help’ – C Hallaron, Liverpool 

‘Usually there is an offer on things I buy regularly, I add them every Monday!’ – N Aitken, Carlisle 

MEMBERS OFFER THEIR THOUGHTS 

Members told us that occasionally their chosen Personalised Offers were unavailable to redeem in store, but as these had already been selected, they were unable to choose an alternative offer. 

They would also like less chocolate and sweet treat offers and more healthy options like fruit, vegetables and everyday ingredients. There is also a desire for simple, dependable savings on more weekly essentials and products to fit dietary needs. 

‘I prefer fresh fruit and veg offers to chocolate or sweet treats’ – S Harmer, Worthing 

OUR NEXT STEPS 

Thank you to the thousands of members who have given us some fantastic feedback. We now know so much more about the kinds of Personalised Offers you choose, use and want to see.  

With a mantra of ‘member first’, we are always looking for new and innovative ideas to improve our Personalised Offers, so we’ll be using what we’ve heard from members to make our proposition even stronger. 

As part of our next steps, we have already increased our Fruit, Veg and Protein offering from 3 offers to over 60, ensuring more members can choose these offers.  

We’ll soon be including Served, Good Fuel and Irresistible offers, which will allow our members to purchase our showcase ranges at a better value. 

We will continue to explore ways to increase the relevance of Personalised Offers for our members.  

One of the key things we will be looking to prioritise is the de-selection of offers once you’ve chosen them to give members more flexibility and help with availability issues.  

We are also promoting Personalised Offers across a number of media channels to increase awareness. 

Throughout 2026, we’re inviting you, our members, to learn more about and share your thoughts on all the different areas of your Membership.  Next up is The Co-op App, so keep an eye out in April for more ways to join in.  

In the meantime, you can get more from your membership by downloading our free Co-op App from the App Store and Google Play. Our app makes it easier for members to choose Personalised Offers to use in our food stores, scan a digital Membership card at our tills, choose local causes to support, and discover our latest deals and get involved in our latest Join in opportunities. 

There are always opportunities for Co-op Members to get involved in shaping our Co-op. Head to your member account to see what opportunities you can get involved in now.