The little moments making a big difference this summer

Thousands of Co-op members are sharing their Everyday Magic Moments

Summer can be a wonderful time for families, but it can also bring added pressure. In fact, 60% of Co-op members told us they feel pressure to plan “big activities” with their little ones during the summer holidays. 

That’s why we’re proud to be part of Everyday Magic, a campaign developed with The Royal Foundation Centre for Early Childhood. It’s a reminder that the moments that matter most aren’t grand gestures, expensive days out or packed schedules. Instead, it’s the simple everyday interactions that can have the biggest impact on a child’s wellbeing, development and sense of connection. 

As part of the campaign, we’ve invited members to share the small moments they experience with the children in their lives. So far, 9,932 Co-op members have shared their Everyday Magic Moments, creating a growing community of parents, grandparents, carers and families inspiring one another. This is a great example of how Co-op membership goes beyond rewards, creating opportunities to learn from and support each other through shared experiences. 

The moments members have shared are beautifully simple: 

• Playing together at the park 

• Having a picnic with homemade sandwiches 

• Watching sunsets and stars 

• Building dens in the garden 

• Drawing with chalk on the pavement 

• Reading stories in the shade 

• Hunting for bugs and exploring nature 

• Sharing ice lollies in the sunshine 

Dr Nicola Canale, Early Childhood Psychologist and advisor to The Royal Foundation Centre for Early Childhood, says: “Children don’t measure summer by cost. They remember connection, attention, and feeling safe and loved.” She reminds us that a picnic in the garden, making ice lollies together or simply watching clouds drift by can be just as magical as a big day out. She also encourages families to let go of the pressure to fill every day, noting that slower moments often create space for creativity, joy and connection.  

Thank you to every member who has shared their Everyday Magic Moments and helped inspire others. Together, we’re showing that the magic of childhood can be found in life’s simplest moments. 

Discover Everyday Magic and be inspired by fellow members’ stories