You took time to talk

Thousands of Co-op Members joined in to shape and support Time to Talk Day 2025 to get communities comfortable to talk about their mental wellbeing.

For the fourth year, we partnered with Mind, SAMH and Inspire for Time to Talk Day on 6 February – the UK’s biggest mental wellbeing conversation.

The theme for this years’ Time to Talk Day was ‘Get comfortable and start a conversation about mental wellbeing’ and members joined in over 42,000 times across different join in opportunities to help us shape and support the campaign.

You helped to shape Time to Talk Day

More than 5,000 members joined in to help us shape the look of our 2025 campaign.

Members were shown two sets of creative designs and were asked to share their feedback on the look, feel and language used, to help us decide what worked best.

You told us what you found engaging and shared ideas on the kind of things that would help you to have conversations about mental wellbeing.

More than 20,000 members also joined in to tell us how you talk to others about your wellbeing.

When it comes to talking, an overwhelming majority (67%) of members like to take some time to think about what they are going to say, while 33% of you told us you tend to just blurt it out.

How you supported and got involved

Almost 17,000 members joined in to learn how they could get involved in the day and to download our Time to Talk Day resources – including posters, social posts, tips and conversation starters – to help them feel better equipped to discuss mental wellbeing with their family and friends, neighbours and colleagues.

Many members told us they’d like to join other members to help us celebrate. So, we revived a special edition of our Co-op Members’ quiz to bring members together on Time to Talk Day.

More than 100 members joined us online to have some fun and hear some wellbeing and talking tips from our partners at Mind during the intervals too.

Here’s what members thought about our Time to Talk Day quiz night.

“Good fun and nice company, a good way to spend the evening when on your own.”

“I’m just enjoying having people to talk to whilst I fail miserably. I live on my own and disabled so don’t get out much.”

“Thank you so much, What an incredible thing for Co-op to organise and a really fun thing to take part in.”

“It was nice to spend some time with my teenage daughter who also enjoyed taking part in the quiz and now has her eye on a share of the winnings!”

“Thank you. We’ve been telling everyone about the quiz, we had a wonderful and different evening. We’ve still no idea how we won.”

You got talking in your communities

Keen to get involved in championing the day in their own local communities, a massive 5,000 members expressed an interest in our community games packs, with 500 lucky members being chosen to receive one to help other members and the people they know.

Members also joined together locally at activities hosted and run by our network of Member Activators in communities across the UK.

What you thought about our support for Time to Talk Day

Members loved getting involved in Time to Talk Day with many telling us the dedicated day to talk about mental wellbeing is vital and our support shows just how much we care about our members and communities.

Here are just a few of your comments:

“I think it’s great that Co-op supports Time to Talk Day. It really shows a commitment to mental health awareness and encourages open conversations, which is so important. This kind of support helps create a welcoming atmosphere for everyone and fosters a sense of community.”

“I think your support to this cause is vital, to not just members but to everyone who needs to talk and chat and be able to be heard and have sense of belonging.”

“I think it’s a wonderful day that really invites others to talk more honestly about our wellbeing and it shows the great company values and its commitment to care for its members.”

“Being part of a community that values these kinds of efforts makes me feel proud to have joined the Co-op. It’s great to know that you’re not just focused on the usual member benefits but also on building a supportive and inclusive environment. I’m really excited to see what else Co-op does in the future and look forward to getting more involved.”

Thanks to everyone who got involved in Time to Talk Day. It’s great to hear so many of our members are talking about it – quite literally – after appearing in some of our campaign videos, so carry on the conversation by visiting our Time to Talk Day webpage or by downloading our resources.