Your Crowd Favourites winner is Pizza!

With over 135,000 votes cast by more than 89,000 Co-op Members, you really got behind our Crowd Favourites knockout tournament to crown your ultimate Co-op crowd pleaser as we brought members together over food this summer.

Summer is all about sharing moments with friends, family and communities – and, of course, sharing great food. But which product had what it took to go all the way and lift the trophy?

The result is in… Co-op Irresistible Margherita Pizza has been crowned Co-op Members’ ultimate get-together food champion, slicing its way to victory with 53% of the vote in a closely fought final against the iconic Co-op Irresistible Sea Salt & Chardonnay Wine Vinegar Crisps.

We’ll now take a look back at how the tournament played out.

GROUP STAGES: THE SUMMER SIGNINGS

We kicked off our Crowd Favourites tournament in May with eight groups, each packed with four iconic Co-op products battling it out for members’ votes.

Each week for eight weeks, thousands of members voted via the Co-op App, email and dedicated webpage.

Members had the chance to win weekly prizes – including credit on their membership card – for voting and for sharing a photograph enjoying get-togethers over food. 1,000 members every week also received a Bonus Offer of £1 off the winning product as part of their Personalised Offers.

From picnic favourites to picky tea treats to barbecue heroes and summer desserts, 32 products went head-to-head to find out which one could bring Co-op Members together over food and book their place in the quarter-finals.

Your quarter-final line-up were:

Co-op Irresistible Sea Salt & Chardonnay Wine Vinegar Crisps

Our best-selling Co-op Irresistible Sea Salt & Chardonnay Wine Vinegar Crisps proved why they’re a get-together classic, with 52% of members voting them their perfect snack for sharing while watching the big match. A Co-op legend. An icon for a reason.

Co-op Chicken & Bacon Sandwich

Sometimes you just can’t beat a classic. 35% of Members chose our Co-op Chicken & Bacon Sandwich as the ‘food on the move’ they’d happily share with a friend on their lunch break. Made using responsibly sourced British meat from farms meeting our high welfare standards, it was a simple, satisfying crowd pleaser.

Co-op Irresistible Pork & Apple Dinky Pork Pies

Small but mighty, our Co-op Irresistible Pork & Apple Dinky Pork Pies scored 36% of the vote as members’ go-to picnic snack. With an authentic classic pork pie taste and irresistible flavour, these little favourites were picnic perfection.

Co-op Irresistible Tomato, Mozzarella & Cheddar Croquetas Our Co-op Irresistible Tomato, Mozzarella & Cheddar Croquetas won over 40% of members, who chose them as their favourite picky tea option. Coated in a crunchy sourdough crumb and served with a vibrant basil pesto dip, they proved to be seriously moreish contenders.

Co-op Irresistible Margherita Pizza

Pizza was always going to be a strong contender. Our multi-award-winning Neapolitan-style Co-op Irresistible Margherita Pizza secured almost 42% of the vote as members’ favourite quick and easy meal when catching up with friends. Restaurant-quality pizza made for relaxed summer evenings? It was already looking like a winning combination.

Co-op Smash Burgers

When the barbecue whistle blew, members knew who they wanted on the pitch. Around 35% of members said they’d reach for Co-op Smash Burgers at a last-minute barbecue with friends and family. Made using 100% British beef from farms meeting our high welfare standards, these street-food favourites had become a modern summer classic.

Co-op Irresistible Amarena Cherry and Mascarpone Gelato

Almost 34% of members chose Co-op Irresistible Amarena Cherry and Mascarpone Gelato as their pick to cool down in the summer sun. Italian-crafted, luxurious and indulgent, it was an ice-cool performance from one of our sweetest contenders.

Co-op Irresistible Victoria Sponge Cake

Finally, it was time for a British classic. 41% of members voted our Co-op Irresistible Victoria Sponge Cake as the perfect centrepiece for afternoon tea. Crafted in Wales by award-winning bakers, this traditional favourite had all the ingredients of a cup-final contender.

QUARTER-FINALS: THE KNOCKOUT ROUNDS BEGIN

With the group stages over; it was time for the quarter-finals and there was no room for extra time. 

In the first quarter-final, there was a meal deal match-up as Co-op Irresistible Sea Salt & Chardonnay Wine Vinegar Crisps faced Co-op Chicken & Bacon Sandwich. With 67% of members’ votes, the crisps crunched their way to victory

Next up, it was Co-op Irresistible Pork & Apple Dinky Pork Pies versus Co-op Irresistible Tomato, Mozzarella & Cheddar Croquetas. After review by our Product Video Assistant Referee, the croquetas were declared winners with 53% of members’ votes.

It was team Co-op Irresistible Margherita Pizza versus team Co-op Smash Burgers in the third quarter-final. There was plenty of action, but the pizza sliced home the win, topping the burgers with an impressive 68% of the vote.

The final quarter-final was all about dessert. Co-op Irresistible Amarena Cherry and Mascarpone Gelato took an early lead, but Co-op Irresistible Victoria Sponge Cake refused to crumble. With 51% of members’ votes, the cake baked off a narrow victory and secured the final semi-final spot.

SEMI-FINALS: CRUNCH TIME FOR THE FINAL FOUR

And now 32 irresistible products had become four and every vote mattered even more.

First up, Co-op Irresistible Sea Salt & Chardonnay Wine Vinegar Crisps faced Co-op Irresistible Tomato, Mozzarella & Cheddar Croquetas. The crisps delivered the crunch, claiming 64% of members’ votes and a place in the final.

Then came pizza versus cake. Co-op Irresistible Margherita Pizza sliced its way to a convincing win, leaving Co-op Irresistible Victoria Sponge Cake to crumble to a 59% defeat.

Two iconic Co-op products remained, but only one could lift the Crowd Favourites trophy. Would it be Co-op Irresistible Sea Salt & Chardonnay Wine Vinegar Crisps or Co-op Irresistible Margherita Pizza?